Mom and Pop to Fortune 500 and everything in between. From designing and conceptualizing the completed logo package to illustrating just the logo mark. Corporate, logo characters, promotional, typographic or hand-lettered. I've designed a wide range of different marks and continue to explore new and traditional techniques.

These are just a few examples of the hundreds of logos I've designed, for dozens of categories. If you don't see a particular category shown here, please ask – I just may have a sample.

Interested? Here's how it goes.

I've had the opportunity to work on logo and mascot designs for several NCAA Division 1 and 2 schools, as well as some junior college teams. A few times I've been involved with some elite high schools with their athletic team efforts. And, a couple of them are 'sports related'. In any case, I love the process of creating these mascots or just being part of their evolution.

How do you help someone find information that will help them with their current situation – whether it's improving their current job, getting a promotion or making a career change? Well, that was part of my job. I led the team that did it visually.

LinkedIn is the world's largest professional network. LinkedIn Learning is a relatively new product that incorporates the wonderful courses that are produced by LinkedIn's Lynda.com and makes them readily available for both of their users. 

My team was tasked with improving the site's user experience with a better library of thumbnail designs. Images that inform and engage the user into wanting to explore further and hopefully even watch the course. In my time there, we developed several generations of styles for which to help the user find the content they're most interested in. We are a group of designers and illustrators curating photography, icons, illustration and other interesting imagery that is produced for the courses. 

It was a daunting task, with well over 6,000 courses and counting. We built new thumbnails for popular existing courses, as well as images for new courses releasing each week. Lots of content, with little time to waste.

For the illustrations shown here, I was the art director and lead illustrator setting the tone for the look and feel of this and other styles. The illustrations were made to be modular and an extensive image library was built to help speed up the process.

Project statistics

1,500 courses slated for new course imaging for the launch

5 months to recruit and assemble a team to complete the task

In addition, 20-25 new courses are launched every week

722M Users worldwide for LinkedIn

Launched in 2016 to Premium members with growth to 17M users in four years.

Project Details
Agency LinkedIn Creative
Art Director Leighton Hubbell
Designers Leighton Hubbell, Randall Loui, Becky Sehenuk, Bethany Ng, Lauren Jacobs
Date 2016
Skills Icon Design, Illustration, UI Design, Asset Management

To round out the recent re-branding of Smith & Noble, America's premier provider of designer quality custom window treatments and home decor products, the email look and feel has been redesigned. To accent the beautifully lit imagery, there is more adventurous typography and lighter tone to the messaging. Here are some samples.

Project Details

Agency Smith & Noble Creative
Date 2018-2021
Skills Art Direction, Icon Design, Illustration, Copywriting, UI Design

ESRI Workforce is a field utility app using ArcGIS mapping technology for smarter workforce coordination. You can assign workers to a task right from your device and track its completion or any other information in real time. It works for fleet vehicles, field worker teams and many other applications.

The illustrations shown here are the software update splash screens for the mobile app and the UI screens for the desktop app. The desktop screens are shown in their 'empty' states and help the user quickly understand how to use the software and get started.

Project Details

Agency ESRI Creative Lab
Date 2015
Skills Icon Design, Illustration

We had the opportunity to move from an app that was already pre-baked and built with minor customization, to a completely new one — so we jumped on it. A lot was learned from the earlier version, which was not very popular and difficult to navigate by Smith & Noble users.

We took the feedback and data input to completely rethink this version and I was the lead UI designer throughout the development. Version 2.0 has a much easier pairing and installation procedure which helps the Smith & Noble installers work with the customer on how they want their home system configured. Data screens were built in white, with control screens in the S&N blue hue. The customer has the option to select scene icons and use their own images in the control backgrounds to help them discern which room is being adjusted at a glance.

Paired with the newly redesigned S&N SmartHub, you can control an entire household of window treatments, all from this single app.

Project Details
Agency Smith & Noble Creative
Developers Aivity
Merchandise Manager JoEllen Ropele
UI Designer Leighton Hubbell
Date 2021
Skills UI Design, Icon Design, Asset Management

Untappd is a fun, mobile-based social network for beer enthusiasts. It uses the Foursquare API to allow users to check-in, upload photos and share information with their beer-loving friends.

My assignment was to create a set of icon badges that will encourage users to want to collect and share their Untappd achievements with their friends. The badges have fun, tongue-in-cheek titles like Hair of the Dog, Night Out, The Usual. I designed and illustrated the original 50 icons in the set, to great success.

Badges have become promotional vehicles for craft brewers, pubs, companies and festivals. 

Project Statistics

At one year, Untappd reached 100,000 registered users, 150,000+ uploaded photos and over 4 million check-ins.

By January of 2014, Untappd had 1,000,000 registered users.

By April 2016, there were 3.2 million registered users from 180 countries.

As of March 2021, it has grown to 9 million users and 1 billion check-ins. To this day, it continues to grow and expand.

It was included in the Top 50 Apps of the Year of 2016 by Time.

Project Details

Client Something More Human
Date 2010
Skills Icon Design, Illustration

The original Smith & Noble Product Configurator engine was getting old and often frustrated customers so much, they’d actually call in and tell the sales staff about it. The layout wasn’t intuitive and the imagery was inconsistent. Of course, it had a big bounce rate. Projects like these have a lot of moving parts and a library of factors to consider. S&N was trying to expand its e-commerce presence and this was the first thing to fix.

I was the Lead UI & Visual Designer on this project with contributions to UX and layout, icon and illustration assets.

Project Details
Agency Smith & Noble Digital
eCommerce Scott Wabnitz
UI & Visual Design Leighton Hubbell
Date 2020
Skills Icon Design, Illustration, UI Design, Visual Design, Asset Management

Fusion Studio is an app that helps you digitally blend and mix existing pieces of music, all on your iOS devices. The client originally approached me about designing a logo for his development company. From there, the app logo was created and followed suit with a set of custom icons for the app directory. He was inspired by my 300 Random Icons project and wanted to see icons that fit that more illustrative style, rather than the very common linear approach seen on many App Store apps.

The round format for the icons lent themselves to some fun promotional items like the buttons shown.

Project Details

Client Dissent Studios
Date 2014
Skills Icon Design, Illustration

In the last couple of years, the Smith & Noble brand and web presence has come into a big evolution. The overall design has been improved with the use of a Magento CMS, updated and streamlined layout and design, improved typography and visual hierarchy and a number of e-commerce adjustments and improvements. 2020-21 has been a banner couple of years for S&N’s e-commerce success with these improvements taking much of the credit.

My role has been creative direction of the UI design on many of the key components and tools within the website and UI/Visual design of many of the visual assets.

Project Details
Agency Smith & Noble Digital
eCommerce Scott Wabnitz
UI/Visual Design Leighton Hubbell
Date 2020-2021
Skills Icon Design, Branding, UI Design

Initially started as a presentation set, this forestry collection turned out to be a very effective sales tool for assembling comprehensive business proposals for ESRI ArcGIS Pro software. 60+ icons visually representing growth cycles, machinery, processing, transport, and species designation. Each is at least two colors and has a outlined buffer to help with visibility at smaller sizes.

Project Details

Agency ESRI Creative Lab Designers Leighton Hubbell, Steve Frizzell
Date 2015
Skills Icon Design, Illustration, UI Design

I've always been fascinated by different types of racing. One thing is for sure, the Top Fuel Dragster is a fascinating automotive creature. There are tons of stats that have been collected on this technological evolution of a race car. So, it made a perfect subject for an infographic.

The Top Fuel Dragster - By the numbers

Top Fuel dragsters are the quickest accelerating racing vehicles on the planet and the fastest sanctioned category of drag racers, with the fastest competitors reaching speeds of 333 mph (539 km/h) and finishing the 1,000 ft (305 m) runs in a blistering 3.7 seconds.

That’s an average of over 4Gs of acceleration. Almost twice the G-forces experienced by a fighter pilot on takeoff from an aircraft carrier. They are crazy fast.

How does this happen?

Well, it all starts with a 2,225 lbs., 300 in. long dragster, 7,500 hp and a sometime-rocket-fuel known as nitromethane. 0.84 seconds to accelerate to 100 mph from a standstill.

The 500 cubic inch engine, with a 3,000 CFM supercharger will consume 22.75 gallons of fuel during warmup, burnout, staging and the quarter-mile run.

$1,250.00 will get you a fresh pair of Goodyear R36 x 17.5 rear slicks every four runs – if you’re lucky. Such rapid acceleration causes the tires to grow up to 24%.

You’ll go through 28 quarts of 70-weight oil and 16 spark plugs during a warm-up and run.

If you make the final, your entire day's racing is a total of 18 seconds.

Project Details
Designer Leighton Hubbell
Date 2017
Skills Art Direction, Icon Design, Illustration, Information Graphics, Copywriting

This print campaign was designed to appear in major market auto enthusiast print publications and expand on the ‘I am’ concept direction of some of the agency’s earlier explorations. I was asked to give them my take on the print work, with some of my own visual and typographic approaches added to the mix.

Project Details
Agency O’Leary and Partners
Art Director/Copywriter Leighton Hubbell
Creative Director Eric Spiegler
Date 2014
Skills Art Direction, Copywriting

This is a logo and identity design for an established interior designer that wanted to extend into a furniture line and a retail store. The store carries very high-end furniture and along with it, beautiful housewares to accessorize the entire look. Warm and inviting textures, with a complementary color palette, helps communicate the tone of the store.

Spanish revival influence.

The logo crest was based on Moorish shapes and patterns, helping bring through the Spanish revival style that Cristana wanted to reference in the design.

Built with extension in mind.

As with any luxury brand, the opportunity to extend your offerings is always a consideration when building a logo. Retail, manufacturing or corporate extensions are something to be planned for. With this one, the logo and mark are made to be modular, with possible extensions accommodated for with the subtext.

I was also the Art Director of all of the photography for the Casa Comodoro book shown here. It was all done on location with photographer, Will Hare.

Project Details

Client Cristana Home
Date  2015
Skills Logo Design, Identity Design, Art Direction

Photographer Will Hare Photography

I love music. All kinds, shapes, and sizes. I also love creating interesting images that draw the viewer in. And, I especially love working with typography. One of my big influences (and favorite places to visit) in type and poster design is Hatch Show Print in Nashville. Wood type, digital type or hand lettering, it all is fair game in the creative process.

So, combined with my skills in concept development and illustration, I can create a truly unique voice for any concert or event. Let me know if you'd like to chat.

Project Details
Art Director Leighton Hubbell
Date 2017
Skills Art Direction, Graphic Design, Illustration, Typography

American Ace Supply are one of California’s top suppliers of electrical, plumbing, lighting, HVAC and building materials. Serving primarily contractors and service professionals, they also work with developers and building maintenance. The concept here was to tie in their locations with a clean, fresh and cohesive look while giving a solid nod to the American Ace naming and color scheme.

Project Details
Designer Leighton Hubbell
Date 2018
Skills Logo Design, Corporate Identity

A new sports mascot logo design and illustration designed for the Bancroft Bulldogs, a private school located in Boston, Massachusetts. Bancroft School’s ad agency, the Kor Group reached out to me about working with them on this fun and challenging project for the school’s middle and high school students’ sports program.

They had seen some of my other sports work and wanted to create something bold, unique and tough to go with their chosen mascot, the bulldog. Well, the ‘tough’ thing about designing a bulldog mascot is, well it’s been done – a lot. In fact, my biggest fear working on this project was treading on previously covered ground and having to start completely over. So, I thought the best approach to follow was to start sketching and see what comes up. After drafting up a few directions I would check my usual sources to see if we had something different enough to stand on its own and go from there.

A clean version of bulldog with angled, bold type would prevail as the final selection. As you can see, the applications were quite varied and extensive. Overall, it turned out pretty nice.

As an added bonus, I created a time-lapse video of how the logo was rendered in Adobe Illustrator. It’s roughly 4 hours of vector rendering time compressed into 3 minutes – all done from the approved pencil sketch. Enjoy.

Project Details

Client Bancroft School  Agency Kor Group
Date 2014
Skills Logo Design, Identity Design

Brite & Groom Auto Detailing approached me to do a logo design that was 'quirky'. They knew their name was a bit unusual and had a fun element already built in. They wanted to capitalize on it. What made it even more interesting was that their business is based in Singapore – a culture I wasn't entirely familiar with. That's OK. I was willing to learn.

Folks in Singapore take their cars – and their car care, very seriously. But, not too seriously. B&G wanted to make sure their new branding and identity was recognizable and professional. Therefore, when we went to design their employees' company uniforms, they wanted to make sure everything worked well together – especially with the humid climate.

After a few rounds of sketches, we landed on this very fun newlywed couple driving their soap suds convertible. The color scheme they approved was able to extend well into the print, web, apparel and signage materials.

It was especially exciting to see how their sign vendor translated the happy couple into their backlit garage logo. Very fun.

Project Details

Client Brite & Groom, LLC
Date 2013
Skills Logo Design, Identity Design, Branding, Illustration

What initially started out as a project to convert some existing corporate real estate signage into a new look for a solo agent's business, blossomed into a full-fledged identity system. Signature Properties focuses on luxury and investment properties in the Houston region of Texas.

To try and separate them from the more corporate real estate companies, we tried to look at their identity a little differently. After a pretty thorough logo study, the angled quill pen and subtle blues, combined with a rather calligraphic logotype made the foundation for a clean and unique identity. Rich, color photography helps carry off the luxury feel with lots of white space in all the additional elements.

The identity was a spring board to a very successful launch in a tough economic market. I wish them continued success in the future.

Project Details

Client Signature Properties
Date 2014
Skills Logo Design, Identity Design, Advertising, Copywriting

Nousoun Grass Fed Beef was conceived as an online-only, premium beef retailer with a delivery range of 3 days from its Portland, Oregon headquarters. As with anything premium, the customer experience when receiving the goods is paramount. That's why we took the design route we did with the shipping boxes and freeze bags.

In a traditional store, the customer would usually prefer to see the meat through the clear wrap to ensure they were getting what they paid for before purchase. We wanted to make sure that like many other premium items, that the opening of the box was something special. And, keeping the beef properly chilled and fresh upon arrival was the ultimate goal. Therefore, we went with this packaging direction.

The packaging design was well received and appears on TheDieline.com

Project Details

Client Nousuon, LLC
Date 2013
Skills Logo Design, Identity Design, Packaging Design