Here’s an interesting project. I was asked to redesign the classic Pizza Hut pizza box for the Hawaiian Islands region.
They wanted to create a box that would have all the standard branding cues of the regular corporate packaging, with a little Hawaiiana mixed in.
The regional stores also wanted to make their core audience aware that they were diversifying their menu with pastas and salads. And, to help get their orders in a bit more efficiently, there was the plug to order your pie online. Well, to compliment the new design I created a very simple set of icons to complete the overall look. You want pineapple with that?