When trying to get the word out about your new business venture, having a social media outlet like Twitter is perfect.

While I was in the process of designing the corporate identity for Hayden Momot and United Plates, I suggested she open a Twitter account to get things started and find out what this whole tweeting thing was all about. In the mean time, Hayden was using a photo of herself that was not falling in line with the brand we were trying to create. So, after discussing it with her and putting this background together, she understood what I was trying to do. Having a complete and cohesive branding look for your company is extremely important for staying true to your message.