Although this campaign was done some time ago, I think it still has a freshness and relavance to the concept and art direction.
The assignment from the client was to try and create a print advertising campaign that could encompass all four of the Prince Resort properties into a single, relevant and engaging theme.
The challenge was, all four properties were very different from each other and attracted four somewhat diverse guest audiences.
So with that to work with, we created this campaign with the tagline, The Prince Resorts of Hawaii, For every individual. Each ad showcases a different property and expresses in the headline their contrasting features, all keeping with what makes the Hawaiian Islands special. The main visuals are beautiful scenic sepia-tone landscapes contrasted with full-color insets. All photography was by Scott Montgomery.