Website for Pipeline Digital Media

Website for Pipeline Digital Media

Just completed. A brand new website design for Pipeline Digital Media, a film and commercial production company that specializes in action sports, which is headquartered right here in Southern California. Based on the WordPress content management system, I was involved throughout the site build, including site mapping, theme selection and theme customization to match their new branding look.

The WordPress theme that was selected was Breakout by Theme Blvd. It’s a great theme. For the most part, the reason for its selection was its broad ability for customization, child theme options, nice clean design and easy integration of video for PDM’s portfolio pages and blog posts. In addition, PDM wanted to take full advantage of the more recent responsive design features that are now available in web design. A good portion of their audience is viewing websites on mobile and tablet devices these days. It certainly doesn’t hurt to stay with the curve.

Of course, even though a theme has a nice demo, it’s not always easy to get the site to look nice. That’s where I came in. I took to creating all of the imaging work throughout the site, customization to match branding cues and had a fair amount of think time figuring out how we should organize PDM’s vast amount of content.

Overall, I think it turned out well. And, I do love WordPress.