About me | leightonhubbell.com

Leighton Hubbell, the creative director for the one-person design shop Leightonhubbell.com, has been designing logos, corporate identity systems, promotions, packaging design, illustration, print, web design and television for over 20 years. Clients have included one-person entrepreneurial companies, education facilities, nonprofit organizations, government agencies and major international corporations.

His award-winning design career began in 1987 after studies in the design of graphics, advertising, and typography through the Colorado Institute of Art and soon after at the prestigious Art Center College of Design in 1993. As an Art Director for DDB Needham Dallas Worldwide, he was awarded a CLIO for promotional work for Pepsi – one of the advertising industry’s highest honors. This was followed by a stint as Art Director of a Honolulu ad agency, where he was responsible for ad campaigns for several of the region’s largest hotel chains.

After a move to Southern California in 1997 he was Associate Creative Director for an national branding agency; working as the lead art director on several of the agency’s major clients, designing promotions, creating customer programs and re-branding established products.  Many business ventures have invested the future of their companies in the design work of Leighton Hubbell. Clients have included businesses and organizations throughout the United States and other foreign countries. Larger clients have included Sheraton Hotels, Purina Pet Foods, Hanes USA, Lions Club International, Nestlé USA, Samsung and many others.

Leighton Hubbell has received over 200 regional, national and international awards for his advertising, logo design, graphic design and illustration efforts. His work has been featured in HOW, Print and Graphic Design:USA. Over three dozen books on the design of logos, identity, and graphic design have presented his efforts as industry examples. Leighton has also recently been a writing contributor to a handful of logo design books including Smashing Logo Design, on the effects of social media on the logo design industry, Logo Nest 01 on the subject of the power of a good logo design, and the upcoming edition of LogoNest 02. You can take a look at the list here.
Leighton has also participated in a few guest presentations, including a recent webinar:
The Pricing Game: How to Price Your Projects
Presenter: Rebecca Blake, Communications Chair, Graphic Artists Guild
Air date: January 26, 2012 Watch the webinar here

Awards

My work has been honored in many awards shows and publications including local, regional and national ADDYs, CLIO, HOW, PRINT and Neenah Paperworks.

I’ve also been published in nearly 40 design annuals honoring over 200 works including:
American Corporate Identity 19, 20, 21 & 22, iheartlogos Seasons 1, 2 & 3, Letterhead and Logo Design 9 & 12, LogoNest 01, 02 & 03 B&W Special Edition, LogoLounge 2, 3, 4, 5, & 6, LogoLounge Masters Library Volumes 1, 2, 3 & 4, Print’s Best Letterheads and Business Cards, Smashing Logo Design and the LogoPond Book.

From my reputation and experience in the logo design discipline, I have been a writing contributor to Smashing Logo Design and LogoNest 01, 02 and the B&W Special Edition 03.

Selected Interviews

I have been interviewed by several design blogs over the last few years. Here’s a sampling of them.
The Logo Designer Blog
The Love of Logo Design
The iheartlogos Blog
The LogoBird Blog
The LogoMix Blog
The Design Inspiration Blog
The LBOI Blog

Selected Agencies

Adidas Group, BBDO, Brann Worldwide, Davis | Elen, DDB, The Designory, Edelman Digital, Epiphany, Gabriel DeGrood Bendt, Lipman | Hearne, MVNP | Honolulu, Ogilvy, O’Leary and Partners, Standard Time, TLPartnership | Dallas, Vitro, WCJ/Y&R

Selected Clients

Automotive and transportation.
GMC Trucks, Hyundai, Kawasaki Motors USA, Oldsmobile, Progress Technology, Toyota

Broadcast.
CBS Sports, SPEED Channel

Communications.
Alaska Communications, Motorola, Great Call

Educational institutions.
Cal State Fullerton, St. Paul’s Lutheran Schools, Rosary Catholic High School, Rose Hulman Institute of Technology, San Jacinto Community Colleges, University of Sydney (AUS)

Energy and Petroleum.
Shell Natural Gas

Entertainment.
Warner Brothers/Giant Records, Yamaha Music Corporation

Financial.
First Hawaiian Bank, GE Capital

Food service.
Famous Dave’s Barbeque Restaurants, IHOP, McDonald’s, Pizza Hut, Taco Bell

Non-profit.
Lions Club International, Passionfish

Packaged goods.
3-in-1 Lubricants, Behr Process Corp., Bimbo Bakeries, ConAgra Foods, Frito-Lay, Hanes/USA, Nestle/USA, PepsiCo: All Sport, Crystal Pepsi, Diet Pepsi, Lipton, Mountain Dew, Ocean Spray, Pepsi, Slice, Purina Pet Foods, Tabasco, WD-40

Public service.
Orange County Transportation Authority, Metrolink

Retail services.
Blockbuster Entertainment, Fleetwood Homes, Kinko’s, Mervyn’s, Safeway Stores

Shipping.
Port of Long Beach

Sports.
GT Bicycles, Inc., BH Bicycles, USA, No Fear, Pivot Cycles

Technology.
GTE, Samsung, Sprint, Toshiba

Travel and tourism.
Hilton Hotels, Ihilani Resort & Spa, Kona Village Resort, Outrigger Resorts, Prince/Westin Resorts, Sheraton Hotels & Resorts, Tarsadia Hotels/Hard Rock Hotels

Testimonials

MAU Workforce Solutions

Not only is Leighton just an absolute pleasure to work with, he has an amazing vision and talent for designing unique and outstanding materials from logos to literature to website and electronic media. I never felt like there was anything that Leighton couldn’t do – or wouldn’t try, and could take any project from the most vague and abstract level of detail and create a specific look and feel consistent with everything we wanted our company to represent. The materials that Leighton created for MAU were such as hit – high impact, results oriented and brand driven. I hope that I will have the opportunity to work with Leighton again on some of my next projects.

Diana Hodge | MAU Workforce Solutions

EX3 Marketing

Leighton is awesome. He’s been making me look good for almost 10 years. He is a rare designer that in addition to consistently delivering brilliant work, is able to help drive strategy and can write copy. He’s amazing to work with. – he “gets it”.

Kelly O'Bryan | EX3 Marketing

Fashionfish

Leighton is a an amazing professional with insight, knowledge, vision and creativity. He thinks ‘out of the box’ and delivers extremely high-quality work. He’s able to translate complex ideas into compelling, on-target designs — and he does it consistently and on time. He is very personable and professional in every interaction. Leighton truly delivers work that elevates a company’s brand and reputation.

Patricia Parisi | Fashionfish