Logo and identity design for a commercial large format silkscreener and digital printer. The family-owned business had originated in France and moved to the U.S. over a generation ago. The owner's father started the business printing show posters. He also had done the original logo design that had been evolved on the current collateral.

As this was a logo redesign, the client had originally thought of evolving their current look, but later felt that a fresh start would be best.